The World Needs Heroes
Jackie Truong - Employee Profile
Employee Profile – Yasaman
Employee Profile - Beidou, Shanghai
Employee Profile – Praveena, Hercules, CA
Because QPCR Shouldn't Hurt
Candy Caper
NGC Vote Yes #4
What Matters Most
Science Ambassador
15-1177 GXD PCR Plastics Seals Goldilocks FINAL.mp4
PCR Plastics - Episode 4
SureBeads
T100 Around the World
ChemiDoc Touch - UCSF
ChemiDoc - Korea
V3 Ryan Jensen - YALE
ChemiDoc Germany
NGC Vote Yes #5
Cell Imaging Simplified - the ZOE™ Fluorescent Cell Imager
The World Needs HeroesFlagship commercial for brand and recruiting campaign. Ongoing, documentary-style, global employee profile videos will sustain the campaign going forward.My role: Writer, Director, Camera, Editor
During the early stages of the COVID-19 pandemic in 2020 I began a series of videos for Bio-Rad Labs, showing how various employees and teams were handling the unprecedented challenges to meet customer needs. Then I got COVID. So, of course, I turned the camera on myself to add my story to the campaign.
Jackie Truong - Employee ProfileEmployee profile for Bio-Rad Labs in California. Producer, Director, Camera, Editor
Employee Profile – YasamanEmployee profile video for ongoing branding and recruiting campaign.My role: Writer, Director, Camera, Editor
Employee Profile - Beidou, ShanghaiEmployee profile video as part of recruiting and brand campaign.My role: Writer, Director, Camera, Editor
Employee Profile – Praveena, Hercules, CARecruiting documentary for Bio-Rad Labs. Praveena is a staff scientist in R&D.
Because QPCR Shouldn't HurtAwareness campaign for Bio-Rad’s line of PCR products.My role: Writer, Director, Camera, Editor
Candy CaperSolve the mystery using SCIENCE! 60 second commercial for a middle school, retail science project.Writer, Producer, Director, Camera, Editor, Sound design.
NGC Vote Yes #4The story of a woman, her bike ... and her chromatography system. My role: Writer, Producer, Director, Camera, Editor, Sound Design.
What Matters MostA “why we do what we do” image campaign, primarily for an internal audience of employees.My role: Co-writer, Director, Camera, Editor, Voiceover
Science AmbassadorRecruitment campaign video for corporate social responsibility program.My role: Writer, Director, Camera, Editor
15-1177 GXD PCR Plastics Seals Goldilocks FINAL.mp4Episode 1 in an 8 episode awareness campaign I created.My role: Campaign Design, Writer, Director, Camera, Editor
PCR Plastics - Episode 4Episode 4 in an episodic awareness campaign.My role: Campaign design, Writer, Director, Camera, Editor
SureBeadsFun with magnets! 60 second commercial for a scientific bench-top solution.My role: Writer, Producer, Director, Camera, Editor.
T100 Around the WorldEase of use means anyone, anywhere can use the new T100 Thermocycler. 2:30 web commercial shot in China, Brazil, Spain, Korea and the US.My role: Writer, Producer, Director, Camera, Editor.
ChemiDoc Touch - UCSFCustomer testimonial for a digital imaging instrument.My role: Writer, Director, Camera, Editor
ChemiDoc - KoreaCustomer testimonial for digital imaging instrument. My role: Writer, Director, Camera, Editor
V3 Ryan Jensen - YALECustomer testimonial for digital imaging instrument.My role: Writer, Director, Camera, Editor
ChemiDoc GermanyCustomer testimonial for digital imaging instrument.
NGC Vote Yes #5Episode 5 in a stealth product launch campaign. The goal was to hint at the launch of the new product, using coded industry jargon and subtle jabs at the competition. My role: Writer, Director, Camera, Editor
Cell Imaging Simplified - the ZOE™ Fluorescent Cell ImagerCommercial for Bio-Rad Labs.Writer, Director, Camera, Editor: Erik Westby
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