The World Needs HeroesFlagship commercial for brand and recruiting campaign. Ongoing, documentary-style, global employee profile videos will sustain the campaign going forward.My role: Writer, Director, Camera, Editor
During the early stages of the COVID-19 pandemic in 2020 I began a series of videos for Bio-Rad Labs, showing how various employees and teams were handling the unprecedented challenges to meet customer needs. Then I got COVID. So, of course, I turned the camera on myself to add my story to the campaign.
Jackie Truong - Employee ProfileEmployee profile for Bio-Rad Labs in California. Producer, Director, Camera, Editor
Employee Profile – YasamanEmployee profile video for ongoing branding and recruiting campaign.My role: Writer, Director, Camera, Editor
Employee Profile - Beidou, ShanghaiEmployee profile video as part of recruiting and brand campaign.My role: Writer, Director, Camera, Editor
Employee Profile – Praveena, Hercules, CARecruiting documentary for Bio-Rad Labs. Praveena is a staff scientist in R&D.
Because QPCR Shouldn't HurtAwareness campaign for Bio-Rad’s line of PCR products.My role: Writer, Director, Camera, Editor
Candy CaperSolve the mystery using SCIENCE! 60 second commercial for a middle school, retail science project.Writer, Producer, Director, Camera, Editor, Sound design.
NGC Vote Yes #4The story of a woman, her bike ... and her chromatography system. My role: Writer, Producer, Director, Camera, Editor, Sound Design.
What Matters MostA “why we do what we do” image campaign, primarily for an internal audience of employees.My role: Co-writer, Director, Camera, Editor, Voiceover
Science AmbassadorRecruitment campaign video for corporate social responsibility program.My role: Writer, Director, Camera, Editor
15-1177 GXD PCR Plastics Seals Goldilocks FINAL.mp4Episode 1 in an 8 episode awareness campaign I created.My role: Campaign Design, Writer, Director, Camera, Editor
PCR Plastics - Episode 4Episode 4 in an episodic awareness campaign.My role: Campaign design, Writer, Director, Camera, Editor
SureBeads™ Magnetic Bead System for ImmunoprecipitationFun with magnets! 60 second commercial for a scientific bench-top solution.My role: Writer, Producer, Director, Camera, Editor.
BioRad T100™ Thermal Cycler Users Around the WorldEase of use means anyone, anywhere can use the new T100 Thermocycler. 2:30 web commercial shot in China, Brazil, Spain, Korea and the US.My role: Writer, Producer, Director, Camera, Editor.
ChemiDoc Touch - UCSFCustomer testimonial for a digital imaging instrument.My role: Writer, Director, Camera, Editor
ChemiDoc - KoreaCustomer testimonial for digital imaging instrument. My role: Writer, Director, Camera, Editor
V3 Ryan Jensen - YALECustomer testimonial for digital imaging instrument.My role: Writer, Director, Camera, Editor
ChemiDoc GermanyCustomer testimonial for digital imaging instrument.
Vote Yes for Better Chromatography - The Results Are In!Episode 5 in a stealth product launch campaign. The goal was to hint at the launch of the new product, using coded industry jargon and subtle jabs at the competition. My role: Writer, Director, Camera, Editor
Cell Imaging Simplified - the ZOE™ Fluorescent Cell ImagerCommercial for Bio-Rad Labs.Writer, Director, Camera, Editor: Erik Westby
Keysight/Juniper AI Data CenterPartnership profile, on how Keysight enables Juniper to reach new speeds in their AI Data Center test lab.
Keysight MXG Signal GeneratorProduct launch video