The World Needs Heroes
The World Needs Heroes
 During the early stages of the COVID-19 pandemic in 2020 I began a series of videos for Bio-Rad Labs, showing how various employees and teams were handling the unprecedented challenges to meet customer needs. Then I got COVID. So, of course, I tur
Jackie Truong - Employee Profile
Jackie Truong - Employee Profile
 Employee Profile – Yasaman
Employee Profile – Yasaman
 Employee Profile - Beidou, Shanghai
Employee Profile - Beidou, Shanghai
 Employee Profile – Praveena, Hercules, CA
Employee Profile – Praveena, Hercules, CA
 Because QPCR Shouldn't Hurt
Because QPCR Shouldn't Hurt
 Candy Caper
Candy Caper
 NGC Vote Yes #4
NGC Vote Yes #4
 What Matters Most
What Matters Most
 Science Ambassador
Science Ambassador
 15-1177 GXD PCR Plastics Seals Goldilocks FINAL.mp4
15-1177 GXD PCR Plastics Seals Goldilocks FINAL.mp4
 PCR Plastics - Episode 4
PCR Plastics - Episode 4
 SureBeads™ Magnetic Bead System for Immunoprecipitation
SureBeads™ Magnetic Bead System for Immunoprecipitation
 BioRad T100™ Thermal Cycler Users Around the World
BioRad T100™ Thermal Cycler Users Around the World
 ChemiDoc Touch - UCSF
ChemiDoc Touch - UCSF
 ChemiDoc - Korea
ChemiDoc - Korea
 V3 Ryan Jensen - YALE
V3 Ryan Jensen - YALE
 ChemiDoc Germany
ChemiDoc Germany
 Vote Yes for Better Chromatography - The Results Are In!
Vote Yes for Better Chromatography - The Results Are In!
 Cell Imaging Simplified - the ZOE™ Fluorescent Cell Imager
Cell Imaging Simplified - the ZOE™ Fluorescent Cell Imager
 Keysight/Juniper AI Data Center
Keysight/Juniper AI Data Center
 Keysight MXG Signal Generator
Keysight MXG Signal Generator
 Ranger Rick Episode #5
Ranger Rick Episode #5
 Ranger Rick Episode #3
Ranger Rick Episode #3
 Pleasanton Shorty 1 more Buster
Pleasanton Shorty 1 more Buster
 Inovators Spotlight Nokia
Inovators Spotlight Nokia
 Innovator Series - Univ of Stuttgart
Innovator Series - Univ of Stuttgart
 A promotional video I created for an upcoming employee event at Bio-Rad Laboratories.
A customer story I created in Malaga, Spain, for Keysight Technologies, focusing on research into using AI to better organize and transmit 6G signals.
Montmartre
Montmartre
 A promotional video I created for an employee event at Bio-Rad Laboratories.
A wrap-up video I created after an employee event for Bio-Rad Labs.
The World Needs HeroesFlagship commercial for brand and recruiting campaign. Ongoing, documentary-style, global employee profile videos will sustain the campaign going forward.My role: Writer, Director, Camera, Editor
During the early stages of the COVID-19 pandemic in 2020 I began a series of videos for Bio-Rad Labs, showing how various employees and teams were handling the unprecedented challenges to meet customer needs. Then I got COVID. So, of course, I turned the camera on myself to add my story to the campaign.
Jackie Truong - Employee ProfileEmployee profile for Bio-Rad Labs in California. Producer, Director, Camera, Editor
Employee Profile – YasamanEmployee profile video for ongoing branding and recruiting campaign.My role: Writer, Director, Camera, Editor
Employee Profile - Beidou, ShanghaiEmployee profile video as part of recruiting and brand campaign.My role: Writer, Director, Camera, Editor
Employee Profile – Praveena, Hercules, CARecruiting documentary for Bio-Rad Labs. Praveena is a staff scientist in R&D.
Because QPCR Shouldn't HurtAwareness campaign for Bio-Rad’s line of PCR products.My role: Writer, Director, Camera, Editor
Candy CaperSolve the mystery using SCIENCE!  60 second commercial for a middle school, retail science project.Writer, Producer, Director, Camera, Editor, Sound design.
NGC Vote Yes #4The story of a woman, her bike ... and her chromatography system. My role:  Writer, Producer, Director, Camera, Editor, Sound Design.
What Matters MostA “why we do what we do” image campaign, primarily for an internal audience of employees.My role: Co-writer, Director, Camera, Editor, Voiceover
Science AmbassadorRecruitment campaign video for corporate social responsibility program.My role: Writer, Director, Camera, Editor
15-1177 GXD PCR Plastics Seals Goldilocks FINAL.mp4Episode 1 in an 8 episode awareness campaign I created.My role: Campaign Design, Writer, Director, Camera, Editor
PCR Plastics - Episode 4Episode 4 in an episodic awareness campaign.My role: Campaign design, Writer, Director, Camera, Editor
SureBeads™ Magnetic Bead System for ImmunoprecipitationFun with magnets!  60 second commercial for a scientific bench-top solution.My role: Writer, Producer, Director, Camera, Editor.
BioRad T100™ Thermal Cycler Users Around the WorldEase of use means anyone, anywhere can use the new T100 Thermocycler.  2:30 web commercial shot in China, Brazil, Spain, Korea and the US.My role: Writer, Producer, Director, Camera, Editor.
ChemiDoc Touch - UCSFCustomer testimonial for a digital imaging instrument.My role: Writer, Director, Camera, Editor
ChemiDoc - KoreaCustomer testimonial for digital imaging instrument. My role: Writer, Director, Camera, Editor
V3 Ryan Jensen - YALECustomer testimonial for digital imaging instrument.My role: Writer, Director, Camera, Editor
ChemiDoc GermanyCustomer testimonial for digital imaging instrument.
Vote Yes for Better Chromatography - The Results Are In!Episode 5 in a stealth product launch campaign. The goal was to hint at the launch of the new product, using coded industry jargon and subtle jabs at the competition. My role: Writer, Director, Camera, Editor
Cell Imaging Simplified - the ZOE™ Fluorescent Cell ImagerCommercial for Bio-Rad Labs.Writer, Director, Camera, Editor: Erik Westby
Keysight/Juniper AI Data CenterPartnership profile, on how Keysight enables Juniper to reach new speeds in their AI Data Center test lab.
Keysight MXG Signal GeneratorProduct launch video
Ranger Rick Episode #5The final episode in an employee engagement campaign for Bio-Rad Labs. I wrote, directed, shot, edited, and starred in this series of six videos to promote “back to the office” events as staff returned from the Covid-19 lockdown. We visited various sites, bringing food, swag, music and fun to welcome people back to the office. I created the Ranger Rick character to be the face of the campaign.
Ranger Rick Episode #3Episode 3 of 6 in an employee engagement campaign for Bio-Rad Labs. I wrote, directed, shot, edited, and starred in this series of six videos to promote “back to the office” events as staff returned from the Covid-19 lockdown. We visited various sites, bringing food, swag, music and fun to welcome people back to the office. I created the Ranger Rick character to be the face of the campaign.
Pleasanton Shorty 1 more BusterEmployee engagement at its best. Midway through our multi-site event, we shot a quick on the road video to keep people excited about the event, and show them what they were in store for when the "Camp Us" tour rolled into their town.
Inovators Spotlight NokiaA customer testimonial showcasing how Nokia Bell Labs partners with Keysight Technologies to advance innovation and break new ground in areas like fiber optic communications.Erik Westby: Writer, producer, director, camera, interviewer, co-editor.
Innovator Series - Univ of StuttgartCustomer testimonial showcasing the partnership between Keysight Technologies and the University of Stuttgart to create new technologies necessary to achieve 6G communications goals.
A promotional video I created for an upcoming employee event at Bio-Rad Laboratories.
A customer story I created in Malaga, Spain, for Keysight Technologies, focusing on research into using AI to better organize and transmit 6G signals.
MontmartreA quick sketch of Montmartre on an afternoon soon after I moved to Paris in 2016.
A promotional video I created for an employee event at Bio-Rad Laboratories.
A wrap-up video I created after an employee event for Bio-Rad Labs.
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