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  <url>
    <loc>https://erikwestby.com/portfolio</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1565194511585-3Z5NQEJHSYQDQ7JWBFOF/Screen+Shot+2019-08-07+at+9.14.38+AM.png</image:loc>
      <image:title>PORTFOLIO - The World Needs Heroes</image:title>
      <image:caption>Flagship commercial for brand and recruiting campaign. Ongoing, documentary-style, global employee profile videos will sustain the campaign going forward. My role: Writer, Director, Camera, Editor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1565194511585-3Z5NQEJHSYQDQ7JWBFOF/Screen+Shot+2019-08-07+at+9.14.38+AM.png</image:loc>
      <image:title>PORTFOLIO - The World Needs Heroes</image:title>
      <image:caption>Flagship commercial for brand and recruiting campaign. Ongoing, documentary-style, global employee profile videos will sustain the campaign going forward. My role: Writer, Director, Camera, Editor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1657818993467-90EPZ0E92LFKIF83BWV5/image-asset.jpg</image:loc>
      <image:title>PORTFOLIO</image:title>
      <image:caption>During the early stages of the COVID-19 pandemic in 2020 I began a series of videos for Bio-Rad Labs, showing how various employees and teams were handling the unprecedented challenges to meet customer needs. Then I got COVID. So, of course, I turned the camera on myself to add my story to the campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1628016990745-4ZXXV38B7BJCPTREQTI6/image-asset.png</image:loc>
      <image:title>PORTFOLIO - Jackie Truong - Employee Profile</image:title>
      <image:caption>Employee profile for Bio-Rad Labs in California. Producer, Director, Camera, Editor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1565194800538-7S1WZIWOVNRYB2U5U27X/Screen+Shot+2019-08-07+at+9.17.41+AM.png</image:loc>
      <image:title>PORTFOLIO - Employee Profile – Yasaman</image:title>
      <image:caption>Employee profile video for ongoing branding and recruiting campaign. My role: Writer, Director, Camera, Editor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1565195576610-A8V934P3TSTUE66ZUCR5/Screen+Shot+2019-08-07+at+9.32.36+AM.png</image:loc>
      <image:title>PORTFOLIO - Employee Profile - Beidou, Shanghai</image:title>
      <image:caption>Employee profile video as part of recruiting and brand campaign. My role: Writer, Director, Camera, Editor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1597690650595-HA0F1F393UYYR2VWPFK9/image-asset.jpeg</image:loc>
      <image:title>PORTFOLIO - Employee Profile – Praveena, Hercules, CA</image:title>
      <image:caption>Recruiting documentary for Bio-Rad Labs. Praveena is a staff scientist in R&amp;D.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1523289402183-RAPINNJSDBAORST6PH9Z/Screen+Shot+2018-04-09+at+5.55.58+PM.png</image:loc>
      <image:title>PORTFOLIO - Because QPCR Shouldn't Hurt</image:title>
      <image:caption>Awareness campaign for Bio-Rad’s line of PCR products. My role: Writer, Director, Camera, Editor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1523289061741-YC8BK3G06KZES5J1922J/Screen+Shot+2018-04-09+at+5.49.50+PM.png</image:loc>
      <image:title>PORTFOLIO - Candy Caper</image:title>
      <image:caption>Solve the mystery using SCIENCE!  60 second commercial for a middle school, retail science project. Writer, Producer, Director, Camera, Editor, Sound design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1523290522492-XON43AJTL420RDPOQWZT/Screen+Shot+2018-04-09+at+5.40.43+PM.png</image:loc>
      <image:title>PORTFOLIO - NGC Vote Yes #4</image:title>
      <image:caption>The story of a woman, her bike ... and her chromatography system.  My role:  Writer, Producer, Director, Camera, Editor, Sound Design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1529324831348-IH603VEHR183EFZMRP69/Screen+Shot+2018-06-18+at+2.25.56+PM.png</image:loc>
      <image:title>PORTFOLIO - What Matters Most</image:title>
      <image:caption>A “why we do what we do” image campaign, primarily for an internal audience of employees. My role: Co-writer, Director, Camera, Editor, Voiceover</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5ab7bc7a8ab722e391b4a38b/5ab7be0d0e2e729140ba48f2/5acb8cbfddff69a343befa65/1742929131917/</image:loc>
      <image:title>PORTFOLIO</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1529322517195-460E6SXARCEHMZC7UXJ9/Screen+Shot+2018-06-18+at+1.47.43+PM.png</image:loc>
      <image:title>PORTFOLIO - Science Ambassador</image:title>
      <image:caption>Recruitment campaign video for corporate social responsibility program. My role: Writer, Director, Camera, Editor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1565194996735-P4XSTQHTW97XTNHBZBQL/Screen+Shot+2019-08-07+at+9.22.51+AM.png</image:loc>
      <image:title>PORTFOLIO - 15-1177 GXD PCR Plastics Seals Goldilocks FINAL.mp4</image:title>
      <image:caption>Episode 1 in an 8 episode awareness campaign I created. My role: Campaign Design, Writer, Director, Camera, Editor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1529321771804-SFW5XJ32Y92F2U8ZCWY1/Screen+Shot+2018-06-18+at+1.34.05+PM.png</image:loc>
      <image:title>PORTFOLIO - PCR Plastics - Episode 4</image:title>
      <image:caption>Episode 4 in an episodic awareness campaign. My role: Campaign design, Writer, Director, Camera, Editor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1736295707101-CRWLEPMAWCD7KGRY3EU4/Screen+Shot+2018-04-09+at+6.23.51+PM.png</image:loc>
      <image:title>PORTFOLIO - SureBeads™ Magnetic Bead System for Immunoprecipitation</image:title>
      <image:caption>Fun with magnets!  60 second commercial for a scientific bench-top solution. My role: Writer, Producer, Director, Camera, Editor.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1736295760763-GVXCKUHE5IAG5GV6A0R0/Screen+Shot+2018-04-09+at+6.09.02+PM.png</image:loc>
      <image:title>PORTFOLIO - BioRad T100™ Thermal Cycler Users Around the World</image:title>
      <image:caption>Ease of use means anyone, anywhere can use the new T100 Thermocycler.  2:30 web commercial shot in China, Brazil, Spain, Korea and the US. My role: Writer, Producer, Director, Camera, Editor.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1529322890629-JM1ZC5CYV6BM9BK8CH3G/Screen+Shot+2018-06-18+at+1.53.06+PM.png</image:loc>
      <image:title>PORTFOLIO - ChemiDoc Touch - UCSF</image:title>
      <image:caption>Customer testimonial for a digital imaging instrument. My role: Writer, Director, Camera, Editor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1529323140162-7QTO6J26VJVL3CM2I0UG/Screen+Shot+2018-06-18+at+1.58.00+PM.png</image:loc>
      <image:title>PORTFOLIO - ChemiDoc - Korea</image:title>
      <image:caption>Customer testimonial for digital imaging instrument. My role: Writer, Director, Camera, Editor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1529323579008-7XGT7Z71NRIQABSE58XB/Screen+Shot+2018-06-18+at+2.05.08+PM.png</image:loc>
      <image:title>PORTFOLIO - V3 Ryan Jensen - YALE</image:title>
      <image:caption>Customer testimonial for digital imaging instrument. My role: Writer, Director, Camera, Editor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1529323817278-FC33T845MF04KW4DHOZA/Screen+Shot+2018-06-18+at+2.07.53+PM.png</image:loc>
      <image:title>PORTFOLIO - ChemiDoc Germany</image:title>
      <image:caption>Customer testimonial for digital imaging instrument.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1736295841389-E1HF90VH0Y738XYC78QS/Screen+Shot+2018-06-18+at+2.18.00+PM.png</image:loc>
      <image:title>PORTFOLIO - Vote Yes for Better Chromatography - The Results Are In!</image:title>
      <image:caption>Episode 5 in a stealth product launch campaign. The goal was to hint at the launch of the new product, using coded industry jargon and subtle jabs at the competition. My role: Writer, Director, Camera, Editor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1622596105682-A49X582P9M1W6GB97F20/image-asset.png</image:loc>
      <image:title>PORTFOLIO - Cell Imaging Simplified - the ZOE™ Fluorescent Cell Imager</image:title>
      <image:caption>Commercial for Bio-Rad Labs. Writer, Director, Camera, Editor: Erik Westby</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1730853958802-RLYN3V11YF0FXURY0TWG/image-asset.png</image:loc>
      <image:title>PORTFOLIO - Keysight/Juniper AI Data Center</image:title>
      <image:caption>Partnership profile, on how Keysight enables Juniper to reach new speeds in their AI Data Center test lab.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1730854527639-46A20DTDCGNC0ZCGJ7OT/image-asset.png</image:loc>
      <image:title>PORTFOLIO - Keysight MXG Signal Generator</image:title>
      <image:caption>Product launch video</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1736296037758-69FRQZJZ8FBVXFXLQUQ8/image-asset.png</image:loc>
      <image:title>PORTFOLIO - Ranger Rick Episode #5</image:title>
      <image:caption>The final episode in an employee engagement campaign for Bio-Rad Labs. I wrote, directed, shot, edited, and starred in this series of six videos to promote “back to the office” events as staff returned from the Covid-19 lockdown. We visited various sites, bringing food, swag, music and fun to welcome people back to the office. I created the Ranger Rick character to be the face of the campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1736296312420-S6O4ERNS701KYVM9KFXM/image-asset.png</image:loc>
      <image:title>PORTFOLIO - Ranger Rick Episode #3</image:title>
      <image:caption>Episode 3 of 6 in an employee engagement campaign for Bio-Rad Labs. I wrote, directed, shot, edited, and starred in this series of six videos to promote “back to the office” events as staff returned from the Covid-19 lockdown. We visited various sites, bringing food, swag, music and fun to welcome people back to the office. I created the Ranger Rick character to be the face of the campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1736296601616-K6DO0ULPSAJV25ESLHA3/image-asset.png</image:loc>
      <image:title>PORTFOLIO - Pleasanton Shorty 1 more Buster</image:title>
      <image:caption>Employee engagement at its best. Midway through our multi-site event, we shot a quick on the road video to keep people excited about the event, and show them what they were in store for when the "Camp Us" tour rolled into their town.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1737675112268-VR05PB38LBRUSGYOPJ09/image-asset.png</image:loc>
      <image:title>PORTFOLIO - Inovators Spotlight Nokia</image:title>
      <image:caption>A customer testimonial showcasing how Nokia Bell Labs partners with Keysight Technologies to advance innovation and break new ground in areas like fiber optic communications. Erik Westby: Writer, producer, director, camera, interviewer, co-editor.</image:caption>
    </image:image>
    <image:image>
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      <image:title>PORTFOLIO - Innovator Series - Univ of Stuttgart</image:title>
      <image:caption>Customer testimonial showcasing the partnership between Keysight Technologies and the University of Stuttgart to create new technologies necessary to achieve 6G communications goals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1742929026570-440UXYLFIC7VXN3A5YW8/image-asset.png</image:loc>
      <image:title>PORTFOLIO</image:title>
      <image:caption>A promotional video I created for an upcoming employee event at Bio-Rad Laboratories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1738696434326-NJZVPR7M8OPKMPLRB2QC/image-asset.png</image:loc>
      <image:title>PORTFOLIO</image:title>
      <image:caption>A customer story I created in Malaga, Spain, for Keysight Technologies, focusing on research into using AI to better organize and transmit 6G signals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1741147850191-RB3KXBT2KHAINJSTI74D/image-asset.png</image:loc>
      <image:title>PORTFOLIO - Montmartre</image:title>
      <image:caption>A quick sketch of Montmartre on an afternoon soon after I moved to Paris in 2016.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1742930069113-JAMIYWZLB77SKDNE7XPD/image-asset.png</image:loc>
      <image:title>PORTFOLIO</image:title>
      <image:caption>A promotional video I created for an employee event at Bio-Rad Laboratories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab7bc7a8ab722e391b4a38b/1742930283725-F7AEB0CWGUR4MPVK5MJE/image-asset.png</image:loc>
      <image:title>PORTFOLIO</image:title>
      <image:caption>A wrap-up video I created after an employee event for Bio-Rad Labs.</image:caption>
    </image:image>
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    <loc>https://erikwestby.com/blog</loc>
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    <lastmod>2016-03-03</lastmod>
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    <loc>https://erikwestby.com/blog/2016/3/2/shirow</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-03-03</lastmod>
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      <image:title>blog - Shirow</image:title>
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      <image:title>blog - Shirow</image:title>
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    <loc>https://erikwestby.com/blog/2016/3/2/man-vs-wild</loc>
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    <lastmod>2016-03-02</lastmod>
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      <image:title>blog - Man vs Wild</image:title>
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      <image:title>blog - Man vs Wild</image:title>
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      <image:title>blog - Man vs Wild</image:title>
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    <loc>https://erikwestby.com/blog/2016/3/2/midori</loc>
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    <lastmod>2016-03-03</lastmod>
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      <image:title>blog - Midori</image:title>
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      <image:title>blog - Midori</image:title>
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    <loc>https://erikwestby.com/stories-stuff</loc>
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    <lastmod>2025-01-23</lastmod>
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    <lastmod>2022-12-07</lastmod>
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    <loc>https://erikwestby.com/about</loc>
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    <lastmod>2019-08-07</lastmod>
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